Branding project for a contemporary gardening centre.
Bloom is more than a shop it’s a quiet revolution rooted in greenery. This project reimagines what a gardening brand can look and feel like in the city: expressive, bold, and deeply organic.
The concept stems from the contrast between concrete and growth, urban speed and plant stillness. Bloom invites people to reconnect with nature in unexpected places their windowsills, balconies, or even just a single pot.
I developed a tactile, emotionally resonant visual language using expressive typography, a grounded yet vibrant colour palette, and hand drawn abstract botanical forms. Each element is designed to feel human, real, and hopeful.
This is a Shillington student project
