A strategic rebrand of Costco designed for the modern shopper, Omnia is built around the idea of a sense of belonging. Inspired by Costco’s legacy of bulk savings and quality, this project reimagines the brand to better serve Millennials, Gen Z, families, and small business owners without losing the trust of its existing loyal audience.
The new identity is guided by three keywords:
Welcoming. Vibrant. Connected.
Welcoming. Vibrant. Connected.
From a refreshed name and logo, to a clever mascot (Omi the fox) and a bold visual system, Omnia becomes a brand that’s inclusive, community driven, and digitally ready. It tells a story not just of what’s in the cart, but who it’s for and why they return.
This is a Shillington student project
